Top 10 spirits brands on social media

23rd June, 2020 by Nicola Carruthers

8. Maker’s Mark

Maker's Mark web

Facebook fans: 839,637 | Twitter followers: 133,100 | Instagram followers: 162,000

Engagement 8 | Frequency 7 | Creativity 7 | Consistency 8 | Overall score 30

Bourbon brand Maker’s Mark impressed the team with its ability to promote the stay-at-home message using light-hearted tag lines. The brand used the hashtag #GiantLittleVictories to mark the small accomplishments that people were achieving every day. Maker’s Mark also used aesthetic brand imagery to showcase its new bottle and highlighted its sustainability efforts for World Earth Day.

On Facebook, the brand promoted its Facebook Live events to support the Restaurant Workers Relief Program during the pandemic and teamed up with US delivery service Shaker and Spoon to create cocktails.

Plenty of cocktail recipes were offered across Twitter and the brand even created an at-home cocktail generator, allowing fans to tweet to ask for drinks recipes using the ingredients they had at home.

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