Top 10 spirits brands on social media

23rd June, 2020 by Nicola Carruthers

9. Jameson

Jameson-Whiskey-St-Patrick's-Day

Facebook fans: 4,127,443 | Twitter followers: 38,800 | Instagram followers: 144,000

Engagement 7 | Frequency 7 | Creativity 8 | Consistency 7 | Overall score 29

Jameson’s strength lies in its impressive Instagram presence, which saw the Irish whiskey brand offer pub quizzes, timely content such as a video for Star Wars Day (4 May) and a Mother’s Day post, and the promotion of its Jameson Hosts bartender platform. The brand also offered competitions to win Jameson merchandise on Instagram and created an emoji quiz asking consumers to name the cocktails.

The brand also showcased notable imagery of its distillery and visitor centre, as well as cocktail recipes for at-home cocktail making.

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