Top 10 spirits brands on social media

23rd June, 2020 by Nicola Carruthers

1. Absolut

Absolut

Facebook fans: 7,756,687 | Twitter followers: 89,000 | Instagram followers: 808,000

Engagement 9 | Frequency 10 | Creativity 9 | Consistency 8 | Overall score 36

This year’s title of Social Media Hero was given to Pernod Ricard’s Absolut vodka. The brand was highly interactive with consumers on Twitter and was particularly present on Instagram Live, offering fun cocktail‐making classes during the world’s coronavirus lockdown.

The brand also raised important issues, including the promotion of #DenimDay to raise awareness of victim blaming. Never has there been a more important time to interact with consumers than during the pandemic and Absolut was at the forefront, offering downloadable virtual happy hour backgrounds, competitions to win fun merchandise, and the brand even made a DIY face mask video using an Absolut bandana.

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