Top 10 spirits brands on social media

23rd June, 2020 by Nicola Carruthers

2. Jägermeister

Facebook fans: 5,767,514 | Twitter followers: 93,300 | Instagram followers: 462,000

Engagement 9 | Frequency 10 | Creativity 7 | Consistency 9 | Overall score 35

Herbal liqueur brand Jägermeister provided lockdown entertainment through its Meister Drop Ins on social media as part of its Save the Night campaign. The campaign also supports artists and the brand has been instrumental in encouraging the stay-at-home message across social media.

The brand has also encouraged interaction with fans by asking them to share images of their home bars, and communicated its sustainable cues.

In addition, Jägermeister used social media to promote its cocktail competitions, Deliveroo deals and offered fans the chance to win goodies such as tickets to shows. The brand also promoted virtual happy hours and provided cocktail recipes for consumers to make at home.

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