Top 10 fastest-growing spirits brands

24th June, 2020 by Nicola Carruthers

1. White Claw Hard Seltzer

2019: 1.7m

2018: 1.1m

% change: 298.0%

Mark Anthony Brands’ White Claw Hard Seltzer was, by far, the fastest‐growing million‐case brand after volumes soared 298.0% in 2019 to 27.5 million cases. Its achievement is even more impressive when you consider the ready‐to‐drink hard seltzer brand has only been in the US market since 2016.

The hard seltzer, alcoholic sparkling water, category is a relatively new phenomenon, but one that is already valued at US$2.5 billion. Hard seltzers witnessed “explosive growth” in North America with sales up by more than 240% in 2019, White Claw said.

Following its success in the US, the brand has set its sights on the UK and is launching nationwide this month (June). The company also plans to invest more than US$250m in opening a new facility for White Claw in Arizona, US, and will launch in Australia in October.

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