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Rockstar expands availability to meet lockdown demand

English drinks producer Rockstar Spirits has expanded its availability after online sales of its Two Swallows Cherry and Salted Caramel Spiced Rum increased by 300% during the UK’s lockdown.

Sales of Two Swallows Cherry and Salted Caramel Spiced Rum have increased by 300%

In April, Rockstar Spirits said its online sales were 300% higher than for the previous month and the group reported the rising sales had “continued into May”.

Lockdown measures brought in by the UK government to stem the spread of coronavirus forced non-essential shops across the country to close. As a result, imbibers turned online when they needed to re-stock their spirit shelves.

In order to meet the growing online demand for its products, Rockstar Spirits has now gained listings for its Two Swallows Orange and Ginger Spiced Rum through retailers including Amazon, 31 Dover, Master of Malt, theDrinkshop.com and Uniquely Manchester.

As well as increasing its sales online, Rockstar Spirits has also increased its online presence as it seeks to engage with consumers amid the pandemic.

The brand has hosted virtual meet the maker events on social media, which offer online serve guides and videos. Rockstar Spirits also hosted a virtual tasting with UK supermarket Booths in May.

Earlier this year, Rockstar Spirits signed a partnership with UK supermarket Sainsbury’s to launch its products in 300 stores nationwide.

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