Spirits Europe unveils responsible drinking quiz

6th May, 2020 by Melita Kiely

Trade body Spirits Europe has launched a new campaign to remind consumers about the importance of responsible drinking during lockdown.

Spirits Europe responsible drinking

Spirits Europe has launched a quiz as the first part of its new responsible drinking campaign

The first part of the campaign involves an interactive quiz, which will test people’s alcohol awareness and direct them towards various resources to improve their knowledge about responsible drinking.

The campaign will be supported by a Europe-wide digital investment to promote the quiz and its messages. Translations of the quiz will be provided free of charge to the national associations of Spirits Europe to increase the impact of the campaign.

Ulrich Adam, director general of Spirits Europe, said: “While we are waiting for our favourite pubs, clubs and restaurants to reopen, we want to remind people that if they choose to enjoy a gin and tonic or their favourite cocktail at home, it’s important to keep within the responsible drinking guidelines.

“We understand people’s concern about drinking to excess at home during this period and that’s why we’re renewing our efforts to promote responsible drinking at the moment.

“Spirits Europe, along with other sector associations, has long encouraged the responsible consumption of alcohol, and as chairs of the Intergroup on Wines, Spirits and Quality Foodstuffs at the European Parliament, we believe it is important to see this work intensify during the Covid-19 pandemic.

“We are proud to see common efforts and initiatives to promote responsible consumption of alcohol and reduce harmful drinking.”

Spirits Europe said reports of a rise in alcohol sales since lockdown measures were introduced around the world “have caused alarm”.

The trade group said while alcohol sales have increased in the off-trade, this has been offset by the closure of on-trade venues, combined with the slowdown of tourism and travel retail.

Spirits Europe estimates this equates to around a 20% to 30% drop in spirits sales in Europe.

However, the association said it does not want to be complacent, hence the new campaign.

“Reports that some are drinking more means we must remain proactive in our promotion of responsible drinking,” Adam added. “It’s important that we all do everything we can to protect our health at the moment and that includes ensuring that we drink responsibly and within the drinking guidelines.”

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