Rémy finalises purchase of Maison de Cognac JR BilletBy Nicola Carruthers
French drinks group Rémy Cointreau has completed its acquisition of Maison de Cognac JR Brillet for an undisclosed sum.
Rémy Cointreau first entered into “exclusive negotiations” with its owner, the Brillet family, in May 2019.
The deal will see the House of Rémy Martin integrate approximately 50 hectares of vineyards located in Grande Champagne and Petite Champagne. Cognac brand JR Brillet will also join the French company’s portfolio.
Pear liqueur Belle de Brillet will also become part of the group’s liqueurs and spirits division. The brand is said to offer “great development potential in the high-end liquors segment”.
Located in the village of Graves-Saint-Armant, Maison JR Brillet’s family history dates back to the 17th century.
Earlier this week, Rémy Cointreau announced it was “heavily affected” by the Covid-19 pandemic during the fourth quarter of its 2019/20 fiscal year and expects a steep decline in sales for the current quarter.
The House of Rémy Martin experienced an organic 7.5% drop in sales during the fiscal year, but noted “strong growth” in China, driven by the Rémy Martin Club quality. Rémy Cointreau’s liqueurs and spirits division fell by 3% in organic terms.