Fiorito launches Limoncello Tonic RTD can

5th May, 2020 by Nicola Carruthers

Family-owned spirits producer Fiorito has mixed its flagship limoncello with tonic water to create a ready-to-drink (RTD) can.

The canned limoncello and tonic carries an ABV of 5%

The Dutch firm’s new Limoncello Tonic is made with Fiorito Limoncello, tonic water, basil and natural lemongrass, packaged in a 250ml slimline can.

The 5% ABV product, which was developed with leading bartenders, is best served on a hot summer’s day, according to the brand, straight from the cooled can or over ice.

Franco Fiorito, founder and CEO of Fiorito Limoncello, said: “In view of the current trend to low-alcohol, sparkling drinks, it was clear that we must launch our signature drink as a ready-to-drink option.

“And after renewing the limoncello market in the Netherlands it’s time to capture new markets. Our business aim is to strengthen our position in export markets with a suitable premium portfolio.

“To begin with we are launching this summer in China and Australia where ready-to-drink cocktails are very popular. Other markets will soon follow.”

The canned limoncello and tonic is available to buy for €1.99 (US$2.15) per 250ml can from supermarket chains Albert Heijn and Jumbo in the Netherlands.

Since March 2018, Dutch drinks firm De Kuyper has managed the global distribution for Fiorito, including its signature limoncello, which is made with Sicilian lemons.

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