Top 10 spirits marketing moves in March 2020

2nd April, 2020 by Owen Bellwood

Last month’s most notable marketing campaigns included Haig Club’s partnership with David Beckham‐backed football team Inter Miami CF, and female-focused initiatives from mixer brands Double Dutch and Fentimans.

Former football star David Beckham is one of the founding partners of single grain Scotch brand Haig Club

Last month, Jameson Irish whiskey celebrated St Patrick’s Day (17 March) with a trek to the “world’s most remote pub”, while tonic water producer Fentimans marked International Women’s Day (8 March) with the launch of its new female-inspired campaign.

In sporting news, Peaky Blinder Irish Whiskey backed racing driver Declan Jones’ entry into the 2020 Ginetta GT4 Super Cup Championship, and Rooster Rojo Tequila renewed its sponsorship of the J2‐Racing motorsports endurance team for a fourth year.

Glenmorangie Scotch whisky pledged to save giraffes through a new global conservation partnership, and Canaïma Gin teamed up with local charities to support Amazonian communities.

Over the following pages, we name our pick of the top marketing initiatives launched in March 2020.

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