Top 10 spirits marketing moves in February

3rd March, 2020 by Owen Bellwood

Last month’s most notable marketing initiatives included The Rock’s first ad for Teremana Tequila, Courvoisier Cognac’s Chicago activation with rapper Pusha-T and Canadian whisky Crown Royal’s capsule collection.

Actor Dwayne ‘The Rock’ Johnson debuted the first ad for his Teremana Tequila brand

Last month, Patrón Tequila celebrated Margarita Day on 22 February with the launch of a map featuring 60 bars across the UK that offered the Tequila-based serve. Meanwhile, blended Scotch brand The Famous Grouse took inspiration from the leap year day (29 February) for its latest campaign.

Sports dominated our list of top marketing moves with Dwayne ‘The Rock’ Johnson launching the first ad for his Teremana Tequila brand during the Super Bowl LIV pre‐game show, while Loch Lomond Whiskies signed a three‐year deal with the Professional Golfers’ Association (PGA) to become the title sponsor of the Scottish PGA Championship.

Over the following pages, we name our pick of the top marketing initiatives launched in February 2020.

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