This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Glenmorangie partnership aims to protect giraffes
By Melita KielyHighland distillery Glenmorangie has entered into a three-year global conservation partnership to help save giraffes.
Glenmorangie said giraffe numbers in the wild have dropped 30% in 30 yearsThe LVMH-owned brand boasts the tallest stills in Scotland, with necks the same height as an adult male giraffe, hence the brand’s connection to the animal.
Giraffe numbers have plummeted 30% in 30 years, with some types of giraffe critically endangered, according to Glenmorangie.
As a result, in a bid to protect the species from possible extinction and future harm, Glenmorangie has partnered with the Giraffe Conservation Foundation and the Royal Zoological Society of Scotland.
The collaboration aims to help support efforts to protect giraffes in the wild in Africa, while also providing a home for giraffes at Edinburgh Zoo.
Thomas Moradpour, president and chief executive of The Glenmorangie Company, said: “For 175 years, we have created whisky, in stills as high as an adult giraffe, the tallest in Scotland.
“Over time, this majestic animal has become a beloved symbol of our brand. It seems only right that we should channel our passion for this animal into our new global conservation partnership with GCF and RZSS.
“Together, we will work to protect giraffes in the wild and shine a light on their predicament before it’s too late.”