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Constellation donates $2.5m to coronavirus relief efforts
Svedka vodka owner Constellation Brands has pledged more than US$2.5 million to covid-19 relief efforts, while Bushmills Irish whiskey has donated US$100,000 to help US bartenders.
Constellation Brands produces Svedka vodka
US drinks firm Constellation Brands and AB InBev’s Modelo Especial beer brand have partnered to pledge US$500,000 to the charity of the United States Bartenders’ Guild (USBG). Modelo has also funded an additional US$250,000 to support first responders in the US.
Bushmills, which is owned by Mexican drinks group Becle, has also pledged US$100,000 to the USBG Bartender Emergency Assistance Program. The brand will also match all donations up to an additional US$100,000.
“Our hearts go out to the many individuals and businesses impacted by this terrible virus,” said Bill Newlands, president and CEO, Constellations Brands.
“Many of our retailer partners, particularly local restaurants and bars and their employees, have been significantly impacted by this situation. These businesses are essential to the fabric of our communities.
“It’s important that we all come together to help those most in need in this critical time. We are focusing our support on efforts that directly benefit those impacted today while also helping the larger industry on its path to recovery.”
Constellation Brands has also contributed US$1m to the upcoming launch of the National Restaurant Association Educational Foundation’s (NRAEF) Restaurant Employee Relief Fund.
In addition, the group has created the Covid-19 Crisis Relief Fund, which will see Constellation Brands match contributions two-to-one from its several thousand employees across the US to aid non-profit organisations.
The company is also assembling its employees to actively contribute to the effort by providing resources to help them support local restaurants in their communities. The group’s workers are placing takeaway orders and food deliveries to back local businesses and the jobs they create.
Constellation has donated US$250,000 to support relief efforts in Italy, with the funds specifically used to help the strained healthcare system in the Veneto region.