Cazcabel Tequila extends line with coconut flavourBy Nicola Carruthers
Tequila brand Cazcabel has added a coconut-flavoured variant to its range in a bid to attract new consumers to the category.
Cazcabel Coconut launched following the “huge success” of the brand’s coffee and honey flavours. The 34% ABV expression is said to be “smooth and sweet” and is recommended served neat or in classic long drinks and cocktails such as Tequila and tonic water or Margaritas.
“With flavoured spirits and premium Tequila both experiencing huge global growth, adding another flavoured Tequila to the Cazcabel range was a natural step,” said Cazcabel owner Paul Ferguson. “The flavours offer a great way to introduce new consumers into the Tequila category.”
The new flavour follows the brand’s ideology of using “natural ingredients from the land and giving them new life”. Coconut is said to be one of Jalisco’s biggest exports.
According to the brand, Cazcabel is one of the fastest-growing Tequila brands in the UK and a number of international markets. It has witnessed double-digit growth for four years in a row.
Cazcabel Coconut is priced at RRP £24.99 (US$29.37) per 700ml in the UK.