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Quarter of UK adults cut down on drinking in January
More than a quarter of UK consumers (27%) reduced or abstained from drinking alcohol during January, according to new research.
A third of UK drinkers aimed to avoid alcohol on a ‘work’ night last month
Every year consumers in the UK take part in Dry January, whereby imbibers ditch the booze for the entire month.
The findings from YouGov on behalf of independent alcohol charity Drinkaware showed that nearly three quarters (72%) of those who said they consumed less or stopped drinking last month plan to continue in the long-term.
Of this group, 59% said they plan to continue to reduce their drinking in the long-term, while 12% said they plan to stop drinking completely in the long-term.
In addition, the research found that taking drink-free days is the most popular method to cut down on drinking. More than a third (38%) of drinkers who are planning to reduce their alcohol consumption in the long-term say they will take drink-free days during the week.
Other techniques used by those surveyed include a third of drinkers (33%) who aim to avoid alcohol on a ‘work’ night, while 26% intended to set a drinking limit for themselves. One in five aimed to avoid always having alcohol in the house.
Drinkaware’s chief executive Elaine Hindal said: “It’s incredible to see that such a large proportion of people who committed to reducing their drinking – or stopping completely – are planning to do so long-term.
“The reality is that the more you drink, the greater the risk for your health. Reducing how much you drink can absolutely be a resolution that lasts beyond January, so it’s great to see so many people committing to that.”