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Moskovskaya Vodka to launch global pop-up event
Amber Beverage Group-owned Moskovskaya Vodka is preparing to launch its global pop-up activation in London next week, called Mosko Embassy.
The Mosko Embassy project will kick off in London on 27 February
The inaugural Mosko Embassy event will take place at The Doodle Bar, London Bridge, on 27 February, before being rolled out to key European cities.
The day will offer guests the chance to take part in workshops centred on the vodka brand’s heritage and history of the Moscow Mule.
In the evening, guests will be invited to sample Russian tapas and classic vodka cocktails at the Mosko Party.
Helena Zakmane, global brand director of Moskovskaya Vodka, said: “Moskovskaya has recently revamped its image and is coming to London to celebrate a new beginning for the brand.
“We have created a unique event concept that will be replicated in other key European countries, including Spain, Italy and Portugal.
“We are looking forward to welcoming industry professionals, media representatives and Moskovskaya consumers to learn more about this amazing brand and simply have fun together.”
From 1pm-3pm on the day, trade professionals can attend a Russian Heritage workshop, while media members and influencers can take part in the workshop from 4pm-6pm.
The Mosko Party will take place from 7pm-10pm.