Top 10 spirits marketing moves in January

31st January, 2020 by Owen Bellwood

Silk Road Distillers

Silk-Road-Distillers

London-based Silk Road Distillers gave UK drinkers the chance to try its Spiced Rum for free in January. Drinkers across the UK could request a free 50ml sample bottle of Silk Road Spiced Rum as the brand targeted “a new generation of rum drinkers”.

George Agate, founder of Silk Road Distillers, said: “2020 is going to be all about rum and we can’t wait to be a part of it. We know once someone tries [Silk Road Spiced Rum] it will be their go‐to drink for the year.”

Silk Road Spiced Rum first came to market last October. Bottled at 42% ABV, it is available to purchase online via the company’s website, priced at £35 (US$45) per 500ml bottle.

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