Top 10 spirits marketing moves in January

31st January, 2020 by Owen Bellwood

Licor 43

Zamora Company has launched a new website for Licor 43 to provide brand information and inspiration to consumers and the trade.

Focusing on the liqueur brand’s Tastes Better Together campaign, licor43.com has been rebranded to bring together Licor 43’s heritage, provenance and signature cocktail serves.

Julian Fernandez, global marketing and innovation director of spirits at Zamora Company, said: “We are an on‐trend liqueur with a long, strong heritage that has always been a fusion of natural ingredients, and this is central to all our communications.”

The new website also details Licor 43’s “long‐standing” relationship with coffee, and features a blog, plus social media integration, which will provide live updates from various activations.

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