Top 10 spirits marketing moves in January

31st January, 2020 by Owen Bellwood


Non-alcoholic ‘spirit’ brand Seedlip has unveiled its first advertising campaign, called Drink to the Future. Created by London advertising agency And Rising, the initiative launched on 13 January in the UK capital and Manchester across rail, London Underground, buses, billboards and digital platforms.

The campaign features the line ‘drink to the future’, which sits above the Seedlip bottle, along with ingredients that are used to create the range. The push seeks to encourage customers to look at their habits and occasions, and taps into “what the future means for the consumer”.

Emma Wykes, Seedlip chief operating officer, said: “We hope that with this creative we will inspire both new and existing Seedlip consumers.”

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