Top 10 spirits marketing moves in January

31st January, 2020 by Owen Bellwood

Diageo

Diageo launched its This Round, No Round campaign, which it hopes will change attitudes to alcohol among football fans.

The campaign, which was launched by ambassador, footballer Kenny Miller at Glasgow’s Hampden Park, will be rolled out across social and digital channels. It will also see activations at Scottish Cup games for the remainder of the season.

Miller said: “I’m delighted to be an ambassador for this campaign, and I look forward to supporting the Scottish Football Association and Diageo in their efforts to change alcohol culture in football for the better.”

Diageo is also aiming to reach a wider audience and transform how people in Scotland think about alcohol. As part of this, Diageo is encouraging drinkers to test their alcohol knowledge by taking the Drink IQ Quiz at diageo.com/en/drinkiqquiz.

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