Top 10 spirits marketing moves in January

31st January, 2020 by Owen Bellwood


Low-alcohol ‘spirit’ brand Atopia hosted a series of tasting activities and laughter sessions in January. The William Grant & Sons‐owned brand took over Benk + Bo in Shoreditch, London, to run laughter sessions and hosted a stand at the Mindful Drinking Festival, where it offered workshops and tasting opportunities.

The low‐ABV brand also rolled out a sampling bike across London, which served Atopia and tonics in Shoreditch and Spitalfields.

To top it off, Atopia hosted ‘perfect serve’ sampling activations and end‐aisle displays at 100 Sainsbury’s stores in the UK.

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