Top 10 spirits marketing moves in January

31st January, 2020 by Owen Bellwood

Reyka

Reyka Vodka brand ambassador Fabiano Latham has created a running club for London bartenders – and participating runners could earn a spot in next year’s Reykjavik Marathon in Iceland.

The Reyka Runners group aims to promote the use of nature and adventure in order to build confidence and boost creativity among the on‐trade. The group will host weekly 5km and 10km running meetings in Victoria Park, London.

Every fourth Monday will see the group travel to another location in the capital, such as Greenwich Park in the south or Hampstead Heath in the north.

Participating bartenders will have the chance to win items of bespoke running gear as they reach running milestones.

The two runners that complete the furthest distance by the end of 2020 will be taken on an all‐expenses‐paid trip to run the Reykjavik Marathon in 2021.

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