Top 10 spirits marketing moves in January

31st January, 2020 by Owen Bellwood

A number of brands unveiled marketing activations during Dry January, including no- and low-ABV ‘spirits’ Seedlip and Atopia, while Talisker revealed the winners of its Atlantic Challenge.

Atopia hosted laughter sessions across London last month

The start of 2020 was a busy period for spirits brands with Diageo, William Grant & Sons and Zamora Company launching new marketing initiatives.

With drinkers lowering their intake for Dry January, it was no surprise that health and wellbeing dominated activations and campaigns from spirits producers.

Non-alcoholic ‘spirit’ Seedlip launched its first marketing campaign, while low-ABV brand Atopia hosted a series of tasting activities and laughter sessions.

Meanwhile, Reyka Vodka created a running club for London bartenders and Diageo launched its This Round, No Round campaign, which it hopes will change attitudes to alcohol among football fans.

Over the following pages, we name our pick of the top marketing initiatives launched in January 2020. 

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