Top 10 spirits marketing moves in December

7th January, 2020 by Owen Bellwood

Some of the biggest marketing initiatives from the end of 2019 included a multi-million-pound Edinburgh Gin campaign, Talisker’s Atlantic rowing challenge and Jose Cuervo’s agave-based straws.

Talisker’s Atlantic rowing challenge made our pick of top marketing moves in December 2019

December 2019 saw a number of brands up their game when it comes to marketing including Black Cow Vodka, which launched its first advertising campaign, and Edinburgh Gin’s multi-million-pound campaign.

Producers also highlighted their commitment to sustainability and conservation with Jose Cuervo Tequila creating a biodegradable drinking straw, while Elephant Gin continued to support elephant conservation projects and charities.

Drinks giant Diageo sought to match consumers with their ideal single malt whisky using artificial intelligence and partnered with singer Kimberley Walsh on a festive push for its Gordon’s gin brand.

Over the following pages, we name our pick of the top marketing initiatives launched in December 2019.

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