The Spirits Business Awards 2019 winners

13th January, 2020 by admin

Spirits Retailer of the Year – Supermarket

Winner: Waitrose

This was a competitive category that demonstrated how brick‐and‐mortar retailers are championing spirits. The winning supermarket, Waitrose, won high praise for its sophisticated offering, its focus on lesser‐known categories and innovative ways of engaging with shoppers to drive interest in spirits.

Judges were particularly impressed by Waitrose’s gin and whisky ‘at home’ tasting experiences, which have been well received by consumers.

Runner‐up: Lidl

Narrowly missing out on the top spot, the panel agreed that Lidl has done wonders for democratising spirits and bringing new drinkers into the category with its interesting and well‐constructed product range

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