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Majestic hails ‘largest ever’ trading day over Christmas
Retailer Majestic Wine reported its biggest trading day in the company’s 40-year history on 23 December 2019, as spirits helped boost sales over the Christmas period.
Majestic Wine celebrated its biggest trading day on 23 December 2019
During Majestic Wine’s third quarter, which ran from 1 October to 30 December 2019, sales were up 4.3% compared to the same period the previous year.
During December, rum sales rose 24% compared to 2018, while brandy sales were up 33%.
Majestic Wine returned to private ownership in December when Fortress Investment Group acquired the company and guaranteed all 190 Majestic Wine stores across the UK would remain open.
The US investment firm revealed plans to purchase Majestic Wine’s retail operation and French divisions last August, in a deal worth £95 million (US$115m).
John Colley, chief executive of Majestic Wine, said: “What this result shows is that a strategy built around bricks, clicks and flicks can be a success in 2020 and beyond.
“We know in Majestic we have all the ingredients for a successful company, and our customers clearly responded well to the news we’d be keeping stores open – right across the country.
“Backed up by an exciting range, with plenty of new arrivals and relisted customer favourites, we’ve pulled out an impressive performance.
“The work now begins on building a future, which takes the historic strengths of Majestic, our brilliant people, physical presence and trend-leading range, and [turning] that into long-term growth for our suppliers and staff.”