Loch Lomond eyes TR growth with new roles

Scottish distiller Loch Lomond Group has expanded its global travel retail (GTR) team with the creation of two roles, regional director for Asia travel retail and GTR commercial and trade marketing executive.

Kelvin Ng has been named regional director Asia travel retail for Loch Lomond Group

Kelvin Ng has been appointed to the Hong Kong-based position of regional director for Asia travel retail.

In his new role, Ng will be responsible for expanding Loch Lomond Group’s travel retail presence across Asia Pacific and will work alongside the group’s GTR partners, distributors and customers in the region.

Prior to joining the Scotch whisky producer, Ng worked in senior GTR and domestic roles for Halewood Wines & Spirits, MG Cellars and William Grant & Sons.

He said: “I am very pleased to be appointed to this newly created role for Loch Lomond Group. I am looking forward to helping to offer a more diverse range of single malt Scotch whiskies to consumers travelling across Asia and to expanding the company’s footprint within the region.”

Loch Lomond Group is still recruiting for the role of GTR commercial and trade marketing executive. Based in Alexandria, Scotland, the successful candidate will be responsible for developing customer relationships and driving the global brand strategy across the channel.

André de Almeida, GTR managing director at Loch Lomond Group, said: “The GTR channel is a fundamental part of Loch Lomond Group’s growth strategy and the creation of these two new roles highlights our continued investment in this area. The strengthening of our team will significantly support our GTR operations worldwide and will help to facilitate further expansion into the channel on a global scale.”