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Hayman’s moves into distribution with Symposium

London-based producer Hayman Distillers has expanded its business with the creation of a new UK spirits division, called Symposium – Independent Spirits Merchant.

Hayman Distillers has created a new UK spirits division, called Symposium – Independent Spirits Merchant

Symposium will aim to bring together a portfolio comprising gin, vodka, Scotch, rum, Tequila and sambuca, which will be led by a team of seven on- and off-trade sales people covering the length and breadth of the UK.

James Hayman, co-owner of Hayman Distillers, said: “Our mission at Symposium is to create and to sell the finest range of spirits available. By combining two parts of our business, we have created an offer with reach across the whole of [the] UK and a branded portfolio spanning London’s favourite gin distillery, the first rum blending house in London for over 100 years and the revolutionary Small Gin.”

Symposium’s spirits portfolio will be divided into three tiers. Heritage will feature Hayman’s Gin, Small Gin and the Merser & Co rum brand, which launched last year.

The Challenger and House tiers will offer various branded options across the Scotch, Tequila, vodka and sambuca categories, spanning a range of price points. In time, the portfolio will grow to cover both in-house and agency brands.

Hayman added: “Our extensive range and in-depth technical knowledge allows us to work with customers of all types and sizes to find solutions and approaches that work for them.

“Our approach respects tradition but is not bound by it – and like other spirits merchants before us, we believe in working with customers to find products and solutions that meet their requirements.

“Symposium will operate at every level of the market with our Challenger brands in particular offering an exciting alternative for those who are no longer content to settle for ‘big name’ brands from large producers who seek a quality, independent option with a partner they can rely on for the long-term.”

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