Grey Goose city-inspired gift tins are GTR-exclusive
Bacardi-owned vodka brand Grey Goose has launched a series of city-inspired gift tins exclusively in global travel retail.
Launching initially at airports in Paris before rolling out across other regions, the series features gift tins designed to honour Paris, London, Mumbai, Sydney, Dubai, Singapore and New York.
Vinay Golikeri, managing director of Bacardi Global Travel Retail, said: “Whether it’s somewhere you’ve just visited or a destination that’s top of your bucket list, or perhaps as a reminder of home, everyone has their favourite cities.
“We’ve chosen seven of the world’s most iconic cities to launch this eye-catching collection, inspiring shoppers to celebrate and enjoy every moment of their journey with the versatility of Grey Goose vodka as the perfect spirit for a celebratory cocktail.
“The collection is unique to travel retail and so provides the double appeal of differentiation and gifting – two of the most important purchase cues for our shoppers.”
Each priced at £45 (US$58) per one-litre bottle, the limited edition gift tins are available from airports including Paris Charles de Gaulle, JFK in New York, London Heathrow, Dubai International and Singapore Changi Airport.