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Cutty Sark signs new distributor in Germany
MBG Group has signed an agreement with La Martiniquaise-Bardinet to distribute the French firm’s Cutty Sark blended Scotch whisky brand in Germany.
MBG Group will distribute Cutty Sark in GermanyThe distribution deal came into effect from January 2020.
Cutty Sark blended Scotch was launched in 1923 and was acquired by La Martiniquaise-Bardinet in 2018. It was previously owned by Edrington.
The whisky blending process for Cutty Sark includes a 21-day marrying process.
Andreas W Herb, CEO of MBG Group, said: “We are proud to take ownership of this powerful brand in Germany. Cutty Sark perfectly complements our portfolio of international brands including the energy drink effect, Scavi & Ray Winery, Salitos, Mahiki, Puerto de Indias Gin, Nine Mile Vodka as well as our newest portfolio additions, Silent Pool and Mermaid Gin from the UK.
“This collaboration with La Martiniquaise is a major step forward to accelerate our international expansion. It will further strengthen our position in Europe and boost our presence in the spirits sector.”
Last year, The Spirits Business spoke to La Martiniquaise-Bardinet CEO Jeanne-Pierre Cayard about his global ambitions for the company.