Top 10 spirits marketing moves in November

3rd December, 2019 by Owen Bellwood


Bourbon brand Bulleit partnered with industrial design firm Tangible Creative and artist Kyle Steed to create 3D‐printed trainers.

The shoes were developed over 200 hours, and feature a design inspired by Steed’s interpretation of the “frontier of culture”.

Steed said: “The sneaker and mural designs represent the community of artists, designers and leaders in tech and innovation who come together to push the boundaries of the cultural frontier. When we talk about innovation, it’s just as much about human connection as it is technology. Where we are many parts ourselves as individuals, only by coming together… can we make something bigger.”

A select number of the Bulleit 3D Printed Sneakers were available to purchase for RRP US$250.

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