Top 10 spirits marketing moves in November

3rd December, 2019 by Owen Bellwood

Ketel One

Ketel-One-Vodka-Drink-Marvellously

Dutch vodka brand Ketel One has created a global campaign inspired by consumers’ search for “better, more thoughtful” drinking experiences.

The campaign, called Drink Marvellously, features hand‐drawn illustrations and animations focused on a particular moment that highlights the importance of a “world where everyone is welcome”.

Alexandre Rodrigues, global brand director, Ketel One Vodka, which is owned by Diageo, said: “We hope to create a unique sense of discovery and spark imagination instead of simply re‐creating familiar occasions and experiences.”

Drink Marvellously will be rolled out across a number of countries, including the UK, Canada, Brazil and Australia.

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