Top 10 spirits marketing moves in November

3rd December, 2019 by Owen Bellwood

Johnnie Walker

Johnnie Walker is hoping to “break down traditional Scotch conventions” with a new creative launched as part of its Keep Walking campaign.

Created by Anomaly, the campaign features a “bold new visual identity” for the Diageo‐owned blended Scotch brand.

The campaign “celebrates the sensorial dynamism” of blended whiskies through materials depicting a range of cocktails and occasions.

The visuals, which launched in cities across the US, also showcase popular local cocktails near venues where consumers aged 21 and over can enjoy these drinks.

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