Top 10 spirits marketing moves in November

3rd December, 2019 by Owen Bellwood

Haig Club

Single grain Scotch whisky brand Haig Club has launched a series of documentary‐style adverts starring co‐founder David Beckham.

The three one‐minute spots were shot by director Hopi Allard and director of photography Cedric Schanze.

The first video follows Beckham as he travels to Diageo’s Cambus Cooperage. The second film sees the ex‐footballer explore the creative ways bartenders in Scotland are using Scotch whisky.

The series concludes with a “vibrant” beach party. Deva Smith, senior producer at LS Productions, said: “The purpose of this spot was to capture David’s natural curiosity.”

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