Top 10 spirits marketing moves in November

3rd December, 2019 by Owen Bellwood

Smirnoff

Orange Is the New Black star Laverne Cox has once again partnered with Smirnoff vodka for its latest festive campaign. Cox stars in a short film with the brand that follows an “over‐the‐top” festive party.

The film shows Smirnoff vodka in “unexpected ways” – such as a festive tree made of Apple Martinis and a Moscow Mule hidden under a fruitcake.

Cox said: “Working with Smirnoff is just a joy. I love how they’re always upping their game, making each campaign more creative and unexpected than the last, so coming to set is always such a fun experience.”

The new advert also showcases festive bottling Smirnoff Peppermint Twist and the Smirnoff No 21 Ornament bottles, which are both available to purchase in retailers throughout the US

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