Top 10 spirits marketing moves in November

3rd December, 2019 by Owen Bellwood

Last month’s top marketing moves saw David Beckham star in a series of documentary-style adverts for Haig Club whisky, while vodka brands Grey Goose and Smirnoff unveiled festive campaigns.

David Beckham got involved in barrel making as part of the new Haig Club adverts

Brands got into the festive spirit with a series of marketing campaigns including mixer producer Franklin & Sons, which handed out gold stars to UK drinkers and Smirnoff, which partnered with actress Laverne Cox on a short Christmassy film.

Diageo continued its anti-drink-driving efforts with a Christmas campaign as part of its Join the Pact initiative to get 50 million pledges to never drive while under the influence of alcohol.

Tanqueray Gin looked to the past for its Since 1830 film,  while Johnnie Walker challenged traditional Scotch conventions with a new creative launched as part of its Keep Walking campaign.

Over the following pages, we name our pick of the top marketing initiatives launched in November 2019.

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