ProWine Asia gears up for Singapore 2020 eventBy Nicola Carruthers
Wine and spirits fair ProWine Asia will hold its third edition next year at the Singapore Expo centre.
Due to be held from 31 March to 3 April, the four-day event will occupy Hall 4 at Singapore Expo, the largest convention and exhibition venue in Singapore.
The event will showcase 300 exhibitors from 30 countries and regions. It will also feature a line-up of tasting sessions, masterclasses, workshops and seminars.
According to the ProWein Business Report 2018, Singapore will be the market with the highest potential for European and North American wine and spirits producers to enter over the next five years.
“Having been in the market for the past two editions of the fair and now into its third, it is essential for us to keep our ear to the ground, especially as Singapore grows in momentum to becoming the wine hub of the region and gateway to other South East Asian markets,” said Beattrice J Ho, project director at Messe Düsseldorf Asia, joint organiser of ProWine Asia 2020.
“To this end, with ProWine Asia (Singapore) growing from strength to strength, backed by strong demand and interest, we are pleased to unveil an industry-tailored programming at our 2020 edition – aimed to encourage producers and retailers to engage in deep conversations, discuss market demands and needs, and forge new networks.”
Highlights of the show include the “strong participation” of 15 national pavilions and groups, which will feature concepts from countries such as Australia, Austria, Chile, France, Germany, Hong Kong, China, Hungary, Ireland, Italy, Portugal, Singapore, Spain, South Africa, and more. Visitors will be able to enjoy “curated experiences” and learn about rum, saké and traditional and ‘craft’ whiskies and beers.
Key topics discussed during the show will cover the latest industry trends, marketing, millennials, understanding standards and regulations in South East Asia, and culture of private and bespoke labelling. The Wine and Spirit Education Trust’s Level 1 Award programmes in wine, saké and spirits will also be part of the line-up.