Nielsen reveals top US alcohol trends for 2020

18th December, 2019 by Nicola Carruthers

Experiential venues

Nielsen says the creation of “memorable and unique experiences for consumers is an enduring trend” and will “continue to make waves and move the on-premise market”.

The analyst cites examples such as “game bars, authentic experiences from other global regions, seasonal activities and elevated hotel bars” to attract and engage US consumers.

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