Nielsen reveals top US alcohol trends for 2020

18th December, 2019 by Nicola Carruthers

‘Better-for-you’ movement in vodka

Nielsen says vodka trends will “continue to be heavily influenced by the better-for-you movement” with more diet and sugar-free vodkas coming to market.

Limited edition flavoured expressions are predicted to increase, “reflecting a sharp departure from distastefully sweet offerings of the past”.

Nielsen said: “The new age of vodka will be infusing more natural and interesting flavours for changing palates, incorporating yuzu and kumquat.”

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