Guy Lawrence joins Brockmans as managing directorBy Nicola Carruthers
British gin brand Brockmans has appointed former Mast-Jaegermeister UK chief executive Guy Lawrence as its new managing director.
Joining Brockmans on 12 January 2020, Lawrence will focus on the company’s global expansion.
The super-premium gin is available in 50 countries, and extending the brand’s geographical footprint, mainly in the US, is a “strategic priority”.
Prior to joining Mast-Jägermeister, Lawrence was European managing director for Russian Standard Vodka and spent 16 years at Bacardi in various senior positions.
Neil Everitt, Brockmans’ founder, said: “Guy is a stellar addition to the team, and attracting talent of his calibre and experience shows what an exciting journey Brockmans is on.
“Guy has worked with some of the world’s best-known spirits brands and overseen their rapid growth trajectories and the team are very excited to start working with him.”
Lawrence added: “It’s exciting to be able to join a brand and team with so much potential.”
In October this year, former Diageo CEO Paul Walsh acquired a stake in Brockmans for an undisclosed sum. Walsh also joined Brockmans’ advisory board as the brand “finalises a new five-year growth plan designed to double sales”.