Boë Gin sales double in volume and value in 2019By Owen Bellwood
Stirling-based Boë Gin saw its value and volume sales “more than double” in 2019 as it became the UK’s fastest-growing gin, according to CGA data cited by the brand.
The Scottish gin brand saw “rapid growth” during 2019 and secured an additional 4,000 outlets across the UK in the period from January to August 2019.
The period saw Boë Gin gain listings with Marston’s, a UK drinks wholesaler; Hall & Woodhouse, a 180-strong bar chain; and pub and bar operator Whitbread.
CGA data cited by the brand also revealed that Boë is the only UK gin maker to show an increase in price per litre for both the quarter and the full year.
Andrew Richardson, director of Boë Gin, said: “In the fast-moving, competitive gin market, it’s getting even tougher for brands to have an impact, and make it onto shelves and into glasses.
“Therefore as we reach the end of the year we are delighted with how Boë has gone from strength to strength, standing out from the crowd, and establishing itself as a leading independent gin brand across the entire UK.”
The brand’s sales increases follow the launch of Boë Gin’s multi-channel marketing campaign, which starred UK singer Paloma Faith.