Grey Goose debuts Give Victoriously festive campaign

Bacardi-owned Grey Goose vodka has launched a Christmas campaign to “challenge traditional gifting notions” as part of its Live Victoriously platform.

Give Victoriously highlights “the idea that reasons for celebration are all around us”

The Bacardi-owned brand’s Give Victoriously campaign launches today (4 November) with three 15-second spots.

It is part of Grey Goose’s Live Victoriously platform, which is centred on the idea of celebrating both big and small moments.

The festive initiative aims to remind consumers “that the best presents help transform moments shared with loved ones into life-long memories”.

The vodka brand seeks to highlight how “unforgettable moments” can be shared with friends and family over Grey Goose cocktails.

The adverts feature a number of scenarios such as a spontaneous open mic performance and a holiday party featuring an unwrapped bottle of Grey Goose.

The 15-second spots were directed by Nicole Ackermann and produced by Clelia Mountford and Catastrophe actress Sharon Horgan’s production and entertainment company, Merman.

“As the leader of the super-premium vodka category, Grey Goose is already synonymous with exceptional quality,” said Martin de Dreuille, vice president global marketing at Grey Goose.

“Our goal now is for consumers to recognise that Grey Goose is more than a delicious drink: it’s an experience, and one that can turn any moment into a celebration.

“The theme and tone of the Give Victoriously campaign are meant to underscore the idea that reasons for celebration are all around us.”

The Give Victoriously campaign will run on network and cable programmes throughout the Christmas period, supported by digital, print and out-of-home media.