Campari Group in talks to buy French distributor

15th November, 2019 by Melita Kiely

Italian drinks firm Campari Group has begun exclusive negotiations to acquire its French distributor, Baron Philippe de Rothschild France Distribution.


Bob Kunze-Concewitz, chief executive officer, Campari Group

At present, Baron Philippe de Rothschild France Distribution is wholly owned by Baron Philippe de Rothschild.

Campari Group has also been provided with a ‘put’ option, which gives the buyer the right to sell a set number of equity shares at a set price before a certain expiration date.

The purchase will be subject to the completion of necessary “social processes”, as well as the customary antitrust approval.

If successful, Campari Group said it would provide key financial terms of the deal.

In September, Campari Group signed an agreement with Chevrillon Group to buy French firm Rhumantilles, which owned the Trois Rivières and Maison la Mauny agricole rum brands, for €60 million (US$66m).

In the month prior, August, the company agreed to sell its 188-year-old mansion, Villa Les Cèdres, in France, for €200m (US$220.6m) as part of the firm’s divestment of non-core assets related to its Grand Marnier liqueur acquisition.

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