Old Pulteney launches ‘Rise with Tide’ campaign
‘Maritime malt’ Old Pulteney has launched a US campaign in collaboration with Sustainable Surf, a California-based non-profit organisation which seeks to protect the seas by shifting people to a low-carbon, sustainable lifestyle.
Sustainable Surf’s story represents the first installation of the Wick-based Scotch distillery’s Rise with Tide campaign, which highlights its coastal roots with inspirational stories of people whose lives are shaped by the sea.
“The sea has presented incredible opportunities for so many in many different ways,” said Pulteney distillery manager Malcolm Waring. “Rise with the Tide is about sharing these stories and to provide a platform for those using the sea’s power to do good – like Sustainable Surf.”
Sustainable Surf was founded in 2011 by Michael Stewart and Kevin Whilden to unlock the potential of the global surfing community, encouraging its members to become leaders in protecting ocean health and creating a sustainable future. Their story is told in a Rise with the Tide ‘Sustainable Surf’ episode (see below).
“We’re stoked to be collaborating with Old Pulteney to have this platform for sharing our story,” Stewart said. “Similar to our friends at Old Pulteney, we know rewards are gained with patience and dedication. They wait 12, 15 or even 18 years to enjoy the fruits of their labour, and, much like them, we’ve dedicated ourselves to the long-term process of ensuring that future generations can enjoy healthy oceans, too.”
Separately, Old Pulteney has also launched in the US its updated range of whiskies with new releases of a non-aged, smoky Huddart, a 15-year-old and an 18-year old, both 46% ABV. The Huddart, also at ABV 46%, was finished in casks that once held peated whisky. All three are made and aged at Old Pulteney’s distillery on the Caithness North Sea coastline.
The three are available along with the 12-year-old in a redesigned bottle and box.