Kraken supports Surfers Against Sewage with ceramic bottle

Black spiced rum brand Kraken has partnered with ocean clean-up charity Surfers Against Sewage to launch a limited edition bottle and series of beach cleaning activations.

Kraken will donate £1 from the sale of each bottle to Surfers Against Sewage

Kraken has created a new ceramic Reef Wreckage bottle for 2019 and will donate £1 (US$1.30) from the sale of each bottle to Surfers Against Sewage.

The fifth edition in Kraken’s series of limited edition ceramic bottles, this is the second time the rum brand has supported Surfers Against Sewage. Last year, the collaboration between the two organisations saw 75,000 supporters work for 225,000 hours to clear beaches of plastic pollution during 1,600 events across UK.

Hugo Tagholm, chief executive at Surfers Against Sewage, said: “Our partnership with the Kraken Black Spiced Rum in 2018 was hugely successful and helped towards cleaning over 1,000 beaches across the UK. With the seas still under threat, we’re excited to enter a second year of protecting the ocean with the new Reef Wreckage bottle.”

This year’s limited edition bottle is off-white with embossed details showcasing ‘the kraken’s’ tentacles. The design was influenced by the colours of bleached coral reefs and incorporates black speckles to represent the ink produced by the mythical marine creature.

Kraken will also organise a beach clean of its own in the new year and will reward those who participate in the clean-up with rum-based cocktails. To find out more about the Kraken beach clean visit theleagueofdarkness.co.uk.

The new Kraken Rum Reef Wreckage bottle is available to buy from Amazon, priced at £34.50 (US$43).