Spirits design comes under the spotlight in SB competition

The Spirits Business will reward excellence in spirits design in an upcoming competition, which is sponsored by premium cork closures maker Amorim Top Series.

Amorim Top Series is the sponsor of The Design & Packaging Masters 2019

Taking place in November, The Design & Packaging Masters will span all manner of spirits categories – from gin and vodka to Scotch and Cognac.

As well as eye-­catching aesthetics, a team of experienced judges will be on the look out for quality materials, creativity, strong branding, functionality and a clear communication of the relevant category.

The panel can award Silver, Gold and Master medals, and the results will be announced in the December 2019 edition of The Spirits Business magazine.

The competition is sponsored by Amorim’s Top Series unit, which specialises in the design, engineering and production of exclusive capsulated cork closures.

Hugo Mesquita, sales and marketing director at Amorim Top Series, will once again take part in the judging panel, which will be chaired by The Spirits Business and include a number of independent design and packaging experts.

“Amorim Top Series is very proud to take part in The Spirits Business’s initiative because it highlights the essence of what we do as a business,” said Mesquita. “We add value to our client’s products, by adding premium features to the packaging. Even the tiniest details of a spirits bottle are of paramount importance for the consumer, allowing them to fully appreciate the craft behind the product.

Judges can award Silver, Gold and Master medals

“We feel this is a fantastic way to reward the role of the ‘team behind the scenes’ that has thought of every single detail of the package, so that the consumer experience is at its best.”

Amorim has had a long association with The Spirits Business and its sister publication, the drinks business, with regards to sustainability initiatives.

“With the Design & Packaging Masters we stress the importance of another pillar – design and added value – which is also extremely important for the consumer and for spirits brands,” added Mesquita.

“Seeing the products from the eyes of trade and bartenders is also an extremely interesting – and very hard – task that puts together the dream we dream with the designer and the final usage by the bartender. It is an enormous pleasure and learning experience.”

Once the scores have been recorded, the panel of judges will once again assess the highest-scoring entrants to select a ‘best in class’ spirits design.

Entries for The Design & Packaging Masters 2019 are now open. For more information, or to enter, contact Rhiannon Morris – rhiannon@thespiritsbusiness.com.