SB meets… Doron Rigel, Jump n’ PourBy admin
The CEO of innovative pouring solutions company Jump n’ Pour reflects on the company’s history and his plans to change the future of the spirits industry.
How did you come up with the idea for Jump n’ Pour?
We wanted to find a breakthrough element that would challenge the three basic elements of bottle packaging (bottle, cap and label) and would change the way companies struggle to refresh their brands.
In addition, we wanted to greatly enhance the user experience for the consumer, to offer a more controlled, fun pour and hygienic, clean use.
When did you first launch Jump n’ Pour?
In 2008 we started mass-producing our pourers and we were lucky to start collaborating with a world-leading olive oil company, which exposed us to the world.
What is the aim of the company?
To improve consumers’ experiences, and to allow our customers (brand owners) a competitive advantage by increasing how consumers value their brands.
Can you give me examples of some of the different products you offer?
We are a player in the following segments: olive oil, vinegar, alcoholic beverages and syrups (covering both sweet and wellness brands). We offer pourers that are suitable for plastic caps, aluminium caps and “cork closures” for glass or PET bottles and tins. We develop our pourers to our customers’ demands by colour, size, flow rate, etc.
Do your products work for all types of spirits?
Our pourers are suitable to use on all types of alcoholic beverages. They can be used on all alcoholic beverages. Until now, bartenders/ home users have stuck a static pourer on the bottle in order to control the flow rate, and to keep the serving area clean.
Jump n’ Pour provides a professional pourer that enables the users to close the cap on top of the pourer, which significantly preserves the aroma and alcohol volume for longer periods and prevents insects and dust from penetrating the bottle.
Which markets are you available in?
Today, in the alcoholic beverages category we are active in England, France, Italy and Greece. However, in other segments we have reached most countries worldwide, and we are aiming to do the same in alcoholic beverages.
Who is your target audience with Jump n’ Pour?
Brand owners. Marketing managers of spirit brands, distilleries, Brand development and business development managers.
What distinguishes Jump n’ Pour from other pourers on the market?
Our pourers come as an insert inside the cap and pop up to the pouring position once the cap is opened. Once the cap is closed, the pourer retracts back into the bottle, ready for the next jump.
The main benefits of Jump n’ Pour Pourers are:
- Maintaining the existing appearance of a bottle, while adding a significant innovative packaging solution
- They turn every home user into a professional bartender through their ability to pour accurately and cleanly
- The pourers maintain the aroma and alcohol volume for a longer time, as the user can close the cap after every use
- Prevents insects and flies from contaminating the bottle
- They create an exciting experience – and they’re fun
What do you enjoy most about working in the drinks industry?
To develop a suitable pop-up pourer for each brand, by any desire of size, colour, flow rate and shape, with 100% synchronisation with the brand’s existing bottle top and filling line.
What are your ambitions for Jump n’ Pour over the next year?
To collaborate with most brands and to create a worldwide standard of pouring that increases the consumer experience, and maintains the brand’s quality for the long term.
Where do you hope to see the company in 10 years’ time?
Leading the ‘fourth element’ to as many brands as possible and creating new exciting pouring solutions that will make great improvements for the end users.