Top 10 spirits marketing moves in July 2019

7th August, 2019 by Owen Bellwood


William Grant & Sons launched a rose‐ and cucumber‐ scented poster campaign for Hendrick’s Gin at King’s Cross station in London.

The campaign, which runs from mid‐July until September, comprises a tunnel wrap created by ad agency Space.

The initiative features a full‐floor wrap that is thought to be the longest in the UK. The entrance archway also features rose‐ and cucumber‐scented posters.

The push will run in seven more UK cities with text that directs consumers to their nearest bar for a Hendrick’s Gin and tonic.

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