Top 10 spirits marketing moves in July 2019

7th August, 2019 by Owen Bellwood


William Grant & Sons launched a rose‐ and cucumber‐ scented poster campaign for Hendrick’s Gin at King’s Cross station in London.

The campaign, which runs from mid‐July until September, comprises a tunnel wrap created by ad agency Space.

The initiative features a full‐floor wrap that is thought to be the longest in the UK. The entrance archway also features rose‐ and cucumber‐scented posters.

The push will run in seven more UK cities with text that directs consumers to their nearest bar for a Hendrick’s Gin and tonic.

Leave a Reply

Subscribe to our newsletter

Subscribe today to get each issue of The Spirits Business as soon as it's published, plus all the latest breaking news and access to our library of back issues.

Subscribe Today!

Subscribe to our daily newsletter

Stay up-to-date with the latest news about the international spirits industry every weekday lunchtime (GMT)