Top 10 spirits marketing moves in July 2019

7th August, 2019 by Owen Bellwood

Courvoisier

Courvoisier partnered with athlete‐empowerment brand Uninterrupted to launch a storytelling platform, called Uninterrupted Live: The Day Ones.

The campaign aims to offer athletes the chance to toast their ‘day ones’, the people who have played an “instrumental role” in their journey to success, and give fans a “deeper, more authentic understanding” of the sports personalities they look up to.

Hosted by American sports journalist Jemele Hill, storytellers include Jason Collins, Al Harrington, Sue Bird and Taylor Rooks, who have stood before live audiences to share their memories and experiences.

The videos will be posted on social media platforms including Instagram, Twitter and Facebook from August.

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