Top 10 spirits marketing moves in July 2019

7th August, 2019 by Owen Bellwood

Böe Gin

Paloma Faith was unveiled as the face of a campaign for Boë Gin, which forms part of the Scottish brand’s £400,000 (US$498,000) summer marketing push.

Faith stars in a 30‐second advert that will be featured on Boë Gin’s social media channels.

In the advert, Faith delivers an “uplifting” speech to camera in which she discusses standing out from the crowd.

The brand has also developed a signature serve for Faith, called Paloma’s Boë, which is made with Boë Passion Gin, Tequila, lime juice, agave, chilli and cranberries.

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